Archive for the ‘iBlogFashion’ Category

Be our friend on Facebook!

Posted Monday, August 22nd, 2011 in iBlogBeauty, iBlogFashion

Admittedly we were a little late to the Facebook game for iBlogFashion&Beauty – with all our fabulous followers on Twitter we got a little complacent – but we just launched our own Facebook Page and it’s kind of lonely where we are.

Come join us and like us? Pretty please! There may be some whipped cream and cherries on the top for you soon.

We’re currently planning a slight refresh of the iBlogFashion&Beauty homepage and website – with the Beauty and Fashion Bloggers Directory running smoothly, it’s time to revamp the rest of the site! Stay tuned!

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NEW! iBlogFashion&Beauty Australian Blogger Directory goes DIGITAL

Posted Wednesday, March 30th, 2011 in iBlogBeauty, iBlogFashion

I am very pleased to announce that after a few too many weeks of work, the iBlogFashion&Beauty website is back up and running with the Australian Fashion & Beauty Blogger Directory going DIGITAL.

You read right, now you don’t need to download a PDF and sort through dozens of Australian fashion & beauty bloggers to get their contact details and reach. We’ve collated it all for you in one handy place.

How do you get started?

Sign up for a (free) account here and wait for your account to be approved (the iBlogFashion&Beauty Australian Blogger Directory is only open to PR & Marketing people) and you’re ready to go!

We’d love your feedback! Let us know what you think.

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We’re returning from HIATUS VERY SOON!

Posted Monday, March 21st, 2011 in iBlogBeauty, iBlogFashion

We’re tidying up iBlog Fashion & Beauty… we’ll be returning very soon with a DIGITAL version of the iBlogFashion&Beauty Australian Blogger Database in just two ticks.

With some very exciting new blog posts planned.

Find out when the new features launch by following us on Twitter:
@iblogfashionAUS and @iblogbeautyAUS

Or subscribing to our newsletters:
For Bloggers and For PR’s
(the only difference is, PR’s won’t get blogger related call outs to update your stats and etc)

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iBlogFashion & Beauty teams up with Stellar for blogger panel

Posted Tuesday, November 23rd, 2010 in Beauty Blogging, Fashion Blogging, iBlogBeauty, iBlogFashion, PR & Marketers

We’re about a month late with this post, our myriad of computer issues since the event (on October 26th) is really no excuse.

We held the blogger panel event for PR and marketing executives with the aim of educating the room full of 100 – 120 people on blogging, especially in the world of fashion and beauty blogging. Renee Creer from Steller held court as our resident MC while the panel consisted of Elise Phillips of Stuff That I Bought and The Nail File, Tania Braukamper of Fashionising, Sarah Macrae of Bella Sugar Australia and myself, Helen Lee, iBlogFashion & Beauty Founder and editor of SASSYBELLA.com.

Topics we covered included:

New Influencers + Traditional Journalism

  • Peer to peer opinion/recommendation now most trusted source of information
  • Bloggers as opinion leaders & independent voices
  • What do blogs offer over traditional media?
  • What are the key differences between bloggers and beauty/fashion journalists? (trained v amateur, paid v ‘for love’)
  • The personal nature of blogging
  • Blogger communities

What are the common PR misconceptions

  • That blogs are mouthpieces for PR messages
  • That blogs are a cheap way to generate online buzz
  • That blogs are a free distribution channel. I.e. Bloggers will just copy your press release on to their sites.
  • That bloggers can be bought?
  • That bloggers are obligated to write on your product, event etc

(more…)

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Event alert! Stellar and iBlogFashion & Beauty invites you to…

Posted Wednesday, October 6th, 2010 in iBlogBeauty, iBlogFashion

It’s a been a long time between posts – our lives took a turn for the… well busy. We know we owe you a new post or 10, as well as the latest Australian fashion blogger and Australian beauty blogger directories.

All will be unveiled at the Steller and iBlogFashion & Beauty event on October 26th, 2010.

What is the premise of the event? To bring together PRs & Marketers together with some top Australian Fashion & Beauty bloggers for a ‘meet up’. Together with Stellar, we want you (the PR & Marketing professional) to get to know the fashion and beauty blogging community, understand what makes them tick, and learn how best to collaborate with bloggers and get answers to the questions you’ve always wanted to ask!

We’ve gathered a blogging panel that includes:

Unfortunately for non-Sydney dwellers, this event is held in Sydney – this time – at the Establishment, Room 2 at 252 George Street, Sydney.

How do you get tickets? Buy purchasing them online at http://prbloggermeetup.eventbrite.com

Book now!! Tickets are $25 per person and are on a a first come first serve basis so don’t wait because numbers are limited!

Don’t forget, we’ll also be unveiling the first iBlogBeauty, the Australian Beauty Blogger database on the night as well as an updated version of iBlogFashion, the Australian Fashion Blogger database.

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Time to update/add your listing to the iBlogFashion Bloggers Directory 2

Posted Tuesday, March 2nd, 2010 in iBlogFashion

iBlogFashion Issue 2 is almost ready to go live so it’s time for all Australian based fashion bloggers to to update/add your listing to the iBlogFashion Bloggers Directory!

Before you go and download the form to add/amend your site listing we have few rules we’re putting in place.

  • You must be based in Australia and ‘blog fashion’
  • All blogs listed in the iBlogFashion Directory must supply a calendar month’s statistics from a reliable source (Google Analytics is preferred)
  • At the least, a contact email and state location must be supplied.

That’s all!

Now is that’s all cool with you, download our latest form here (.doc, 54kb) and fill in all your details. The more thorough you are the better!

All forms must be email to me at helen@iblogfashion.com by Friday March 12th, 2010.

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Welcome to the iBlogFashion blog

Posted Saturday, January 30th, 2010 in iBlogFashion

Here at the iBlogFashion Blog we’ll keep you up to date on the latest fashion blogging news happening in Australia and around the web as well as helpful tips for bloggers to grow their blog and public relations executives to see what other fashion blogger campaigns are happening around the web.

So add our RSS Feed to your reader and start following!

What is an RSS Feed and RSS Reader?
Check out www.whatisrss.com for tips on getting started.

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