We’re about a month late with this post, our myriad of computer issues since the event (on October 26th) is really no excuse.
We held the blogger panel event for PR and marketing executives with the aim of educating the room full of 100 – 120 people on blogging, especially in the world of fashion and beauty blogging. Renee Creer from Steller held court as our resident MC while the panel consisted of Elise Phillips of Stuff That I Bought and The Nail File, Tania Braukamper of Fashionising, Sarah Macrae of Bella Sugar Australia and myself, Helen Lee, iBlogFashion & Beauty Founder and editor of SASSYBELLA.com.
Topics we covered included:
New Influencers + Traditional Journalism
- Peer to peer opinion/recommendation now most trusted source of information
- Bloggers as opinion leaders & independent voices
- What do blogs offer over traditional media?
- What are the key differences between bloggers and beauty/fashion journalists? (trained v amateur, paid v ‘for love’)
- The personal nature of blogging
- Blogger communities
What are the common PR misconceptions
- That blogs are mouthpieces for PR messages
- That blogs are a cheap way to generate online buzz
- That blogs are a free distribution channel. I.e. Bloggers will just copy your press release on to their sites.
- That bloggers can be bought?
- That bloggers are obligated to write on your product, event etc
