Archive for the ‘Fashion Blogging’ Category

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Can’t make it to New York City? Watch the #IBFcon here!

Posted Wednesday, September 7th, 2011 in Fashion Blogging

Watch live streaming video from ifbconference at livestream.com

The ladies at Independent Fashion Bloggers always put together one of the must-attend events (for bloggers anyway) before New York Fashion Week kicks off with their IFB Conference. This year they’ve got the fabulous Joe Zee, Creative Director at Elle as the Keynote Speaker. He will be interviewed by Tina Craig from Bag Snob (one of our favourite blogs).

Other amazing panelists include, Coco Rocha, Mickey Boardman, Man Repeller, Natalie Off Duty, People Style Watch, Now Manifest, Advanced Style and more!

What’s on the schedule?

  • Bloggers Tool Kit
  • Is the Social Media Industry Broken?
  • Balancing Act: Business & Blogging
  • Evolution of Fashion Media
  • Key Note Speech

If you can’t be in New York City to watch it…. well the whole thing is being livestreamed right here.

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Australian Fashion Bloggers win trips to New York Fashion Week!

Posted Friday, September 2nd, 2011 in Fashion Blogging

We have some great fashion blogs down here in Australia and paying tribute to that fact is news that not one, but two Australian fashion bloggers have won trips to New York Fashion Week – which starts next week.

We had the pleasure of meeting with Jess from Tuula a few months back and we think she is one smart business woman and lovely girl to boot, so we were super excited to hear that she was chosen by Tumblr as one of the 20 bloggers they were flying out to attend the Spring/Summer 2012 shows in New York City.

Meanwhile, across the country, Bonnie from Bonnie Friday won a trip to New York Fashion Week through a personal style competition run by Elle and Nokia. The Perth local will be joining 7 other bloggers who also won the competition.

Both girls will be reporting their perspective of New York Fashion Week, so jump on their blogs and start following!

Photos from Tuula and BonnieFriday.com

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Campaign watch: Nicole Warne of Gary Pepper Vintage for Bonds

Posted Thursday, August 25th, 2011 in Campaign Watch, Fashion Blogging

Bonds launched a new line of underwear recently and enlisted 5 Australian bloggers to star in the new summer campaign called “Feel The Colour”. The brief was was simple – show off the new Microfibre and Mesh Hipster range.

The first blogger to release images from the Feel The Colour blogger ad campaign was Nicole Warne of Gary Pepper Vintage. Known for her super styling vintage online shop and gorgeous personal style, the brunette beauty wrote:

“I wanted to stay true to the Bonds so I kept the styling extremely simple and focused on creating a mood instead by trying to capture natural action shots. I basically spent the day jumping, leaping and rolling around the grass in my underpants (which wasn’t as awkward as I thought it would be), often forgetting we were shooting because I was laughing too much or trying to stop 21 helium balloons from floating away. After working on a few things together it’s become second nature to shoot with Zanita and I’m constantly learning something new every time we do. I love the natural shots she’s captured here and now you all can finally see what I look like when I’m smiling!”

The campaign was shot by fellow blogger/photographer/model, Zanita Whittington.

Check out more gorgeous images of the campaign here.

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Article Watch: How To Fix The Broken Relationships Between Bloggers And Brands

Posted Wednesday, August 10th, 2011 in Article watch, Beauty Blogging, Fashion Blogging

It’s fair to say the world of fashion and beauty blogging in 2011 is dramatically different from what it was in 2009, even 2010. Established blogs and blogs run by business enterprises have become permanent fixtures in media lists of many PR and Marketing people around the world. But Fashionably Marketing thing there is a broken relationship between bloggers and brands in a very interesting article posted on their blog recently.

In it they touch on:

  • Are Bloggers More Influential Than Traditional Or Mainstream Journalists?
  • The New Definition Of Famous
  • So What Happened To Blogger And Brand Relationships?
  • Are Bloggers Looking At The World Through Rose Colored Glasses?
  • The Formula For Brand + Blogger Success

Some interesting points are made, we may not agree with them all, but we think it’s worth a read.

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Campaign Watch: Portmans snaps up Kelly Framel of The Glamourai, June 2011 campaign

Posted Friday, July 1st, 2011 in Campaign Watch, Fashion Blogging

Bloggers as models isn’t an uncommon occurrence these days, but for a local fashion label to embrace the phenomenon is pleasantly surprising. High street brand Portmans have enlisted the help of Kelly Framel, known for her personal style blog The Glamourai to style herself in their clothes for their June 2011 ad campaign.

Known for her talents for mixing luxury items with high street brands as well as a knack for mixing prints and colours, Framel’s list of blogging achievements also include designing a bag with Coach.

“I think Portmans does an outstanding job of making clothes that are versatile, affordable and still completely desirable,” said Framel. “They’re trendy, but won’t quickly look dated and everything is made to mix and match, so a few pieces per season can easily revitalise one’s wardrobe.”

Check out the full gallery of The Glamourai for Portmans June 2011 over at Madison.

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Net-A-Porter Asks: are bloggers becoming fashion’s new power players?

Posted Tuesday, June 14th, 2011 in Article watch, Fashion Blogging

Why do people read Fashion Blogs?

From the front row to street style, are bloggers becoming fashion’s new power players? Net-A-Porter.com ask Tommy Ton, Hanneli Mustaparta, Rumi Neely, Bryanboy, The Sartorialist’s Scott Schuman and more to join the debate.

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Sensis Social Media Report Says:

Posted Sunday, June 12th, 2011 in Article watch, Beauty Blogging, Fashion Blogging

Blogs and reviews have a notable influence on buying decisions, with 63% of social media users reading reviews before making a purchase decision. On average, people read six reviews before making a decision. However, only 24% of online users post blogs or reviews, so reaching that 24% of ‘influencers’ is key for marketers.

Sensis Social Media Report May 2011

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Installing Google Analytics on WordPress (self-hosted) and Blogger sites

Posted Wednesday, March 30th, 2011 in Beauty Blogging, Fashion Blogging

With the new look iBlogFashion&Beauty Australian Fashion & Beauty Blogger Directory, you’ll notice a few new features – not only can bloggers submit their own blogs, but every sites stats have to be verified. For now we are accepting a variety of stats, but soon we will be asking bloggers to submit Google Analytics stats exclusively to make sure we’re all using the industry standard.

Before we get a barrage of emails and comments about whether or not Google Analytics is the best statistics tracker around, well it’s Google. If anyone can get the act of tracking visitors correctly, it is them. They’re great at weeding out extra duplicate visitors and they give you so much in-depth analysis of how visitors are getting to your website and where they’re leaving from – if you’re that way inclined.

And best of all, it’s free. None of this “free until you get a more than XXXX amount of traffic”.

For those of you who are not technically inclined, we found two great tutorials online to help you on your way:

Note: For those of you currently hosted on WordPress.com, you can’t install Google Analytics as WordPress.com doesn’t allow for Javascript added to their hosted sites. But from all reports we’ve read, WordPress.com do run a Google Analytics (urchin) stat tracker on their hosted sites.

If you already have Google Analytics installed on your webiste, here’s a handy article on how to IMPROVE your website with Google Analytics.

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Brands Talk: LuisaViaRoma on fashion bloggers and Firenze4Ever

Posted Wednesday, March 30th, 2011 in Brands Talk, Fashion Blogging

Brands Talk is the first in a series of interviews with big international fashion and beauty brands who have run inspirational and creative marketing campaigns with bloggers.

Earlier this year I was very lucky to be invited to Florence by LuisaViaRoma to take part in Firenze4Ever, a blogger event run by the popular online store. First opened in Florence (or Firenze to the locals) in the 1930s as a hat shop, it soon expanded into clothing and eventually in 1999 it launched its popular online shop, taking the store and it’s brands to new fashion obsessed customers around the world. Now 12 years on, LuisaViaRoma can be ‘shopped’ in four languages: English, Italian, Dutch and Chinese.

Firenze4Ever Edition 2 was a whirlwind 3 days of drinks, food and fashion, as well as a great opportunity to meet with other fashion bloggers from all over the world. Check out our experience here. We speak to Camilla Gennari, Marketing Manager for LuisaViaRoma about how the idea of Firenze4Ever came about and why they work with bloggers.

iBF&B: Could you tell us a little more about what Firenze4Ever is about?

Camilla: FIRENZE4EVER offers visibility to brands and bloggers and is a unique platform for interaction between the parts at its best. Fashion bloggers from all over the world are flown into Florence for three exhilarating days of fashion fun and events. They are offered to direct their own shots with models, makeup artists, hair stylists, photographers and a personal assistant at their service and also, having the exclusive privilege of using pieces from the latest runway shows – before they are available to the public. In addition, they are introduced to heavy insider profiles in the industry.

iBF&B: How did you come up with idea of Firenze4Ever? It’s such a clever way to work with bloggers!

Camilla: FIRENZE4EVER started off as a celebration of LUISAVIAROMA’s 10 years of activity online where the company CEO, Andrea Pansonesi, wanted to pursue the philosophy of moving the virtual and the reality closer and closer to each other.

The fact is, bloggers write in all different languages and from all geographic corners but they all share the universal language of fashion in one place – online, and through this, they have developed the most effective way of marketing. For this revolutionary reason, we couldn’t come up with better guests for this celebration than the fashion bloggers.

iBF&B: How many bloggers have experienced the Firenze4Ever experience with LuisaViaRoma?

Camilla: All together with the past two editions the number reaches 53.

iBF&B: What has the feedback been like from bloggers and consumers?

Camilla: The feedback has been tremendous and all positive. LUISAVIAROMA has taken online fashion to a whole new level.

iBF&B: How long does it take to organise the weekend long event?

Camilla: It has varied between the editions, but three months would be a minimum.

iBF&B: Has the rise of the fashion blogging affected your sales?

Camilla: Yes, it has as it is has grown to become an updated, quicker and wider version of the marketing through word of mouth which has a unique importance to customers. Bloggers are independent to write about what they like or dislike and LUISAVIAROMA is a popular store among many fashion bloggers.

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What we’re thankful for

Posted Friday, December 31st, 2010 in Beauty Blogging, Fashion Blogging

THANK YOU!

It’s the end of 2010, marking the end of the first full year iBlogFashion & Beauty has been running. We have a few new features (and more regular content) to unveil in 2011, but first we wanted to talk about what we’re thankful for from 2010.

Which just so happens to be what we guest blogged about over at Beauty Directory a few weeks ago. For those of you who don’t have Beauty Directory accounts, here’s what we wrote:

What we’re thankful for

The end of the year, a time to celebrate and reflect. Reflect on all the events than transpired this year, the ups and down. Though to be honest, it’s been a very “up” year for me, mainly due to the wonderful people in the beauty industry that have opened their events and marketing plans to my fellow blogging and online writing colleagues.

This year alone I think I’ve clocked more events than in my last 3 years blogging about beauty so I have to take the time out to say a quick thank you to all the PR and Marketing people who I’ve worked with and worked with bloggers this year. I do have to highlight the efforts of Maxted Thomas, Polkadot PR and Estee Lauder for putting together some rather luxurious experiences for myself and other online writers and bloggers alike this year.

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