It’s fair to say the world of fashion and beauty blogging in 2011 is dramatically different from what it was in 2009, even 2010. Established blogs and blogs run by business enterprises have become permanent fixtures in media lists of many PR and Marketing people around the world. But Fashionably Marketing thing there is a broken relationship between bloggers and brands in a very interesting article posted on their blog recently.
In it they touch on:
Are Bloggers More Influential Than Traditional Or Mainstream Journalists?
The New Definition Of Famous
So What Happened To Blogger And Brand Relationships?
Are Bloggers Looking At The World Through Rose Colored Glasses?
The Formula For Brand + Blogger Success
Some interesting points are made, we may not agree with them all, but we think it’s worth a read.
From the front row to street style, are bloggers becoming fashion’s new power players? Net-A-Porter.com ask Tommy Ton, Hanneli Mustaparta, Rumi Neely, Bryanboy, The Sartorialist’s Scott Schuman and more to join the debate.
Blogs and reviews have a notable influence on buying decisions, with 63% of social media users reading reviews before making a purchase decision. On average, people read six reviews before making a decision. However, only 24% of online users post blogs or reviews, so reaching that 24% of ‘influencers’ is key for marketers.
Some media outlets choose to ignore the blogger revolution, but not Style.com. The pioneer of up-to-the-minute coverage of international fashion shows, they have paid homage to the international fashion blogging sensations in a pictorial piece entitled: WE WILL NOT BE DELETED, great moments in fashion blogging history
It gives interesting insight into some of the hottest stories in fashion blogging, pre September 2009.
There was an interestingly biased commentary piece published in Australia’s premier newspaper The Australian last week where Vogue.com.au’s Online Editor Damien Woolnough called fashion bloggers “Nikon-toting bottom feeders on the fashion food chain”.
Needless to say I was less than impressed and was glad when Fairfax journalist Georgina Robinson wrote a piece for Sydney Morning Herald about French fashion blogger Garance Dore and pointed out some of the discrepancies in Woolnough’s attack.
Obviously not all former print media members are open to fashion bloggers, even if they now ply their trade by running a fashion website whose main source of traffic is through their user-generated content on their popular fashion forums.
Here’s an exciting local ‘article watch‘. We love articles about fashion bloggers and fashion blogging in general, so when we heard Marie Claire Australia‘s Mobile Editor, Jade Warne, had written a piece about fashion bloggers for the April 2010 issue we couldn’t wait to get our hands on it. And just as the issue is about to his newsstands tomorrow, we received a copy via email! It features the usual suspects like BryanBoy, Tavi and The Sartorialist, as well as our own Aussie shoe blogger Matt Jordan of Imelda. Pick up your copy of Marie Claire Australia tomorrow – we’ll link to the article as soon it appearson the Marie Claire website!
Posted Wednesday, February 17th, 2010 in Article watch
Fashion bloggers around the world are focused on one thing at the moment. New York Fashion Week and then London, Milan and Paris. So it comes as no surprise that fashion bloggers are a very hot topic at the moment. We’re guessing that 13-year-old Tavi Gevinson of StyleRookie fame is one of the most photographed (and recognized) bloggers on the circuit at the moment.
Here’s some interesting articles to take note of:
The Rise Of The Style Blogger by Forbes.
“Forget rock stars, models and actresses. Fashion bloggers are today’s style icons.” The article talks about the usuals (BryanBoy, Tavi, The Sartorialist, Jane Aldridge and Garance Dore but also mentions the liks of Ashley Simko, Tiffany Tse, Lucrecia Chan and Nadia Sarwar.
Young, fat and fabulous by The Guardian
“Big women have fought back online with fashion blogs that the industry is starting to take notice”
Bloggers aren’t replacing ‘old school’ journalists on the front row by SASSYBELLA.com
Despite the rumblings from magazine and newspaper fashion journalists, fashion bloggers aren’t given front row seats at every show. Sometimes it’s about the view from the 7th row or even standing room.
Yuli Ziv talks about fashion blogger stereotypes and explains why they are very wrong.
In Issue 1 of iBlogFashion we talked about the different types of fashion blogging, but there are still many assumptions about how fashion bloggers are all teenagers, skinny and picture perfect, ego driven and attention seeking or just in it for the free swag.
It’s worth taking a few minutes to read why we’re not all in it for the freebies or are attention seeking and loud.
the iBlog Fashion and Beauty blog keeps you updated on the latest news about fashion blogger collaborations, marketing campaigns in Australia and around the world and more...
Fashion bloggers around the world are focused on one thing at the moment. New York Fashion Week and then London, Milan and Paris. So it comes as no surprise that fashion bloggers are a very hot topic at the moment. We’re guessing that 13-year-old Tavi Gevinson of StyleRookie fame is one of the most photographed (and recognized) bloggers on the circuit at the moment.
Yuli Ziv talks about fashion blogger stereotypes and explains why they are very wrong.
