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Sportsgirl dedicates window displays to Fashion Hayley, Kat George & 4th and Bleeker

Posted on March 21st, 2010 by Helen Lee under Campaign Watch, Fashion Blogging

Canada’s Holt Renfrew honored the likes of The Sartorialist, BryanBoy, Garance Dore, Sea of Shoes, Jak & Jil and I Want I Got with window displays dedicated to their blogs… and locally Sportsgirl have joined in the fashion blogger celebrations with three blogger styled windows this month.

And the lucky bloggers? Hayley Hughes of Fashion Hayley is featured in the Chapel Street store in South Yarra, VIC, Kat George of Style Lines is featured in the Chadstone store in Chadstone, VIC and lastly Alexandra Spencer of 4th and Bleeker received a window in the Paddington store in Paddington, NSW.

All three were able to create a one-off installation in their Sportsgirl window to bring their blog and inspirations to life.

Congratulations ladies!

Time to update/add your listing to the iBlogFashion Bloggers Directory 2

Posted on March 2nd, 2010 by Helen Lee under iBlogFashion

iBlogFashion Issue 2 is almost ready to go live so it’s time for all Australian based fashion bloggers to to update/add your listing to the iBlogFashion Bloggers Directory!

Before you go and download the form to add/amend your site listing we have few rules we’re putting in place.

  • You must be based in Australia and ‘blog fashion’
  • All blogs listed in the iBlogFashion Directory must supply a calendar month’s statistics from a reliable source (Google Analytics is preferred)
  • At the least, a contact email and state location must be supplied.

That’s all!

Now is that’s all cool with you, download our latest form here (.doc, 54kb) and fill in all your details. The more thorough you are the better!

All forms must be email to me at helen@iblogfashion.com by Friday March 12th, 2010.

Article watch: Meet Fashion’s New Front Row, Marie Claire Australia

Posted on March 2nd, 2010 by Helen Lee under Article watch

Here’s an exciting local ‘article watch‘. We love articles about fashion bloggers and fashion blogging in general, so when we heard Marie Claire Australia‘s Mobile Editor, Jade Warne, had written a piece about fashion bloggers for the April 2010 issue we couldn’t wait to get our hands on it. And just as the issue is about to his newsstands tomorrow, we received a copy via email! It features the usual suspects like BryanBoy, Tavi and The Sartorialist, as well as our own Aussie shoe blogger Matt Jordan of Imelda. Pick up your copy of Marie Claire Australia tomorrow – we’ll link to the article as soon it appears on the Marie Claire website!

L’Oreal Melbourne Fashion Festival watch: iSpyStyle Fashion Career Workshop

Posted on March 2nd, 2010 by Helen Lee under Fashion misc

Fancy a career in fashion and want to talk to some industry experts on how to get your foot in the door? Our friends over at iSpyStyle are running some Fashion Career Workshops in association with the L’Oreal Melbourne Fashion Festival on Saturday 13 March 2010. The workshops are targeted at students and emerging talent interested in the fashion industry with a panel of industry experts set to impart their wisdom on to the next generation of Designers, Stylists, Visual Merchandisers, PR & Marketing, Media and Event Production managers.

Learn more about the iSpyStyle Fashion Career Workshop and book online here.

“Bloggers are here to stay and are all different”
– Teen Vogue

Posted on February 17th, 2010 by Helen Lee under Fashion Blogging

I couldn’t have said it better myself. Thanks @TeenVogue! The iBFcon they are talking about is Independent Fashion Blogger‘s Evolving Influence fashion blogger conference held over the weekend in New York City (during New York Fashion Week)

Fashion bloggers are here to stay, and we’re all different.

We don’t all take photos of ourselves or other people’s stylish looks, we don’t all report on the latest runway looks or fashion trends. Take the time to learn a little about us and we will do the same for you. We outlined the different types of fashion bloggers in our launch issue of iBlogFashion. If you missed it you can download it here or read some of it here.

Article watch: The Rise of the Style Blogger, and more

Posted on February 17th, 2010 by Helen Lee under Article watch

Fashion bloggers around the world are focused on one thing at the moment. New York Fashion Week and then London, Milan and Paris. So it comes as no surprise that fashion bloggers are a very hot topic at the moment. We’re guessing that 13-year-old Tavi Gevinson of StyleRookie fame is one of the most photographed (and recognized) bloggers on the circuit at the moment.

Here’s some interesting articles to take note of:

Young, fat and fabulous

Independent Fashion Blog Rankings

Posted on February 8th, 2010 by Helen Lee under Fashion Blogging

We were asked recently if we would rank all the blogs in the Australian’s Fashion Bloggers Database, our answer was: not right now. But there are plenty of fashion blog rankings around who do the job for you, albeit on an international level – which is not necessarily a bad thing as it gives you an idea of where our Australian fashion blogs stand in the international scene.

  • Signature9 launched Style99 last year, with the aim to come up with a list of the most influential style blogs in the world. The top 99 are available for public viewing but if you want the full list of 400+ style blogs, you will have to fork out USD$99 for the list. Blogs are ranked according to a range of factors, including: Yahoo links, PageRank, Unique Domain Links, Alexa Points, Delicious Points and Google Blog Links to come up with the final number. I’m pleased to say that my own SASSYBELLA.com is the only Australian fashion blog to makes the list, scraping in at 98 for the month of January 2010.

Read the rest of this entry »

Article watch: 10 Fashion Blogger Stereotypes, Or Why Brands Still Fear Working With Bloggers

Posted on January 31st, 2010 by Helen Lee under Article watch

Yuli Ziv talks about fashion blogger stereotypes and explains why they are very wrong.

In Issue 1 of iBlogFashion we talked about the different types of fashion blogging, but there are still many assumptions about how fashion bloggers are all teenagers, skinny and picture perfect, ego driven and attention seeking or just in it for the free swag.

It’s worth taking a few minutes to read why we’re not all in it for the freebies or are attention seeking and loud.

Go to: 10 Fashion Blogger Stereotypes, Or Why Brands Still Fear Working With Bloggers.

Welcome to the iBlogFashion blog

Posted on January 30th, 2010 by Helen Lee under iBlogFashion

Here at the iBlogFashion Blog we’ll keep you up to date on the latest fashion blogging news happening in Australia and around the web as well as helpful tips for bloggers to grow their blog and public relations executives to see what other fashion blogger campaigns are happening around the web.

So add our RSS Feed to your reader and start following!

What is an RSS Feed and RSS Reader?
Check out www.whatisrss.com for tips on getting started.

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