About Us

iBlogFashion is a guide about Fashion & Beauty Blogging for Australian Bloggers, Australian Public Relations Executives and Marketers.

According to the The Times, Fashion Bloggers are just a tweet or a post away from high street acceptance in London. Meanwhile in Milan two fashion bloggers were seated next to the likes of Suzy Menkes and Anna Wintour at Dolce and Gabanna’s Spring 2010 show.

Launched in December 2009 by Helen Lee, she wanted to create a website which brought Australian fashion blogging and the public relations and marketing world closer together. So we created an introductory document to fashion blogging (aka iBlogFashion Issue 1) – what is it, how public relations executives and marketers can work with fashion bloggers and more.

So while our international fashion blogging counterparts are being assigned prime front row seats at Marc Jacobs and Dolce & Gabbana shows, through iBlogFashion Lee hopes that fashion bloggers will become a great source of inspiration and news in 2010 in Australia.

Helen Lee is also a fashion blogger, known for her popular fashion & beauty blog SASSYBELLA.com.

---

iBlogFashion&Beauty would like to thank Kimberley Foster and all the fashion & beauty bloggers and publicists who gave us their time to discuss fashion & beauty blogging in Australia for our launch.

A special thank you goes to Justin at Convertology for helping us with the website and email newsletter set up.